All of the information that can be found on the Internet about you, shapes an image of
who you are, an Online Image. Your Online Image consists of the blog posts, pictures, webpages, videos, etc. that can be found
and perceived as you on the Internet. As long as the stuff looks like it belongs to you, it will be attributed to you.
This book guides an individual through a six phase process aimed at building a complete Online Image. It is divided into two parts. The first part is "Why It Matters" and the second part is "What You Can Do About It!". The book gives strategies and instruction on how to find and remove problematic content from the Internet. In addition, you will learn how to build an Online Image and promote yourself on the Internet.
Online Image Management is a complete solution of identifying, analyzing, building, protecting, and destroying elements of a bad image rather than focusing on just eliminating the symptoms of a bad image. The holistic approach of Online Image Management is broad and encompasses all aspects about how you appear on the Internet.